Blog
Enjoy a collection of musings, deep thoughts and good times from our crew here at Foerstel.
Conversational Commerce Engaging with customers using conversational commerce is a great way to expand your customer base. Capitalizing on messenger apps by engaging with customers in a personalized way is key. Niche Marketing Niche marketing targets a specific audience or area instead of marketing to the general public. Therefore, knowing
The Future of Web Design Undoubtedly, web design will continue to be essential in the future. Many speculate that web design will only continue to be more and more playful in the upcoming years. Practical websites are few and far between. Now, many websites are transitioning to become art masterpieces
Overview of Video Marketing Video marketing includes creating and sharing videos to promote your business or products. These videos are intended to increase engagement on your online platforms and widen your reach. Video marketing is essential for small businesses because it successfully gains traction on multiple platforms. Once a business’
Video Helps Build Name Recognition It is vital to keep your business’ name in front of your audience, so they never forget about you. One way to do this is to encourage customers to leave reviews on Google or Facebook. Many people are nervous about reviews, but they prove to
Six Signs It’s Time for a Rebrand A Change to Your Products If you have made significant changes to the products you sell, rebranding is not a bad idea. A Change to Your Audience It is common for businesses to rebrand when they are trying to gain new customers. Changing
Why Are Setting Goals Important? If you want your business to be as successful as possible, it is important to set measurable goals. One crucial element that goes with goal setting is to hold yourself and your team accountable. These goals help ensure that your business is moving in the
1. Reinforce How Your Values Should Be Reflected It is essential to ensure that your values are clear and reflected by everyone involved in the company. In addition, as a brand evolves, it is important to reinforce how the employees should live out the values. 2. Repeat Your Vision In
How Would You Make Packaging More Inclusive? Reconsidering your package design is the first step to making your product more accessible. Some of the ways you can help make your packaging more inclusive include: Considering the opening mechanisms (loops, slide-outs, hinges) Include textures and raised symbols Create typography, logos, and
The Benefits Of Brand Building The Immediate Stores have dozens of variations of basically the same product. Some of these products are better than others, and some are worse, but they all serve the same purpose. In order to stand out the most from your competitors, it is important to
1. Implement A Brand Ambassador Program Creating a brand ambassador program takes advantage of consumers’ desire for human interaction and referrals. In addition, this strategy creates an opportunity for an honest review of brands from a specific, real-life point of view. 2. Team Up And Collaborate With Clients Joining with
1. Update Blogs Consistently updating your website with blog postings is essential to attain higher website traffic. In addition, the blog content needs to be related to the website’s subjects to engage the audience and attract more visitors. 2. Enable Google Analytics Google Analytics is a great tool to use
1. Posting From The Wrong Perspective It may seem harmless to post on a business social media account with an individual’s point of view, but straying away from your brand’s voice creates a disconnect with your audience. If someone interjects their personal feeling or bias on a business account, a
