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Create Social Media Post Content Faster Creating creative and unique captions can be time-consuming, and difficult for many content creators. With the assistance of AI, social media managers will be able to put together a month’s worth of social content in a matter of seconds. Although AI may not produce

Consistency A style guide is used to clearly list the rules that go behind branding. Some of these rules extend to which fonts, colors, and messaging are permitted to use in your branding. All companies need to create a style guide because it helps ensure that your branding remains consistent

Virtual and Augmented Reality Virtual (VR) and Augmented (AR) reality are growing rapidly in the digital marketing world. There are several differences between Virtual Reality and Augmented Reality. The most significant difference is that with VR you can create experiences that bring people to an entirely different world, whereas with

Check out Sticker Mule to order custom stickers for your business! Buttons Creating a branded custom button is a great piece of marketing collateral that can be passed out internally or to your consumers to represent your brand. These buttons can be attached to shirts, backpacks, or jackets and worn

What is Branding? Smaller businesses need to acknowledge that branding is not just for massive companies with huge budgets. Branding is especially important for smaller businesses to set themselves apart from the competition. Branding is the overall identity of your company. All of the elements that influence how your consumers

Innovative Food Packaging Trends Research has proven that 72% of consumers would say that the packaging design of products influences their overall buying decisions. Therefore, having visually appealing packaging design is crucial for businesses. Implementing some sort of unboxing experience for the consumer is a growing trend within the food

The Benefits of B2B Influencer Marketing One of the biggest benefits of implementing influencer marketing in your B2B strategy is that you will reach an already filtered and engaged audience. Influencers are successful because their following trusts them and is already heavily engaged. Another reason why influencers are a great

Understand the Trend It is crucial that you understand what the trend is you are thinking about joining in on before committing to it. Consider researching how other companies are utilizing the trend and think about creative ways that your business can tie the trend back to the brand’s voice

What is Branding? Many think of branding as the colors, logos, design, and taglines that come to mind when thinking about a certain business. However, branding is far more than just those elements and extends into what the business believes, why they exist, and its offerings to its clients. Therefore,

Who is Your Customer? Begin your branding process by determining exactly who your ideal customer is. It is important to put in significant amounts of research into this portion of the process so you can make decisions easier down the line. Some questions to consider include: What age are they?

Choosing a Name Selecting a name can be one of the more challenging tasks for companies. Choosing a strong name is key in setting your company apart from competitors. It is important to think of names that will stick in the minds and be memorable to your customers. Logo Logos

Automation and Artificial Intelligence Artificial intelligence is continuing to have an increasing popularity in 2023. Artificial intelligence is an excellent tool for businesses to use to keep productivity high while also minimizing the amount of human resources needed, decreasing the overall cost. There are several different potential uses for AI