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Building Trust and Brand Awareness Many customers are shying away from purchasing items online due to increased cybercrime. Social media is a great tool to help remove some of your potential customer’s online purchasing fears. Some ways to increase your consumers’ trust using social media include: Be consistent with your

Not Having Brand Guidelines Creating a set of brand guidelines is crucial. Following these guidelines is important for developing a successful brand because it will explain everything anyone needs to know about the brand. For example, these guidelines will discuss the logo, color usage, messaging, and brand voice. Brand guidelines

1. Your Company Is Not Differentiating From The Competition You want your branding to look different from your competitors. Seeing your business and sales numbers grow without differentiating your brand can be challenging. A rebrand is a strong strategy to set your brand apart and redefine what differentiates your company

The Importance of Your Branding Branding is crucial for your business. Because of the importance of branding, you must have your messaging and brand image spot on. Your brand is more than just your logo, tagline, and colors. Branding is the accumulation of the interactions the consumer has with your

Peel Back the Layers of Your Brand Many times, clients have been with your B2B business for years. It may feel like you are well acquainted with them, but do they actually know your business’s complete story? Creating content about your business’s origins and the progress you have made is

1. Add Value to the Person Adding value to the person is the best way to reinforce relationship marketing. Helping the consumer with whatever they need is a great way to add value. Connect them with helpful resources or contacts that could help them with their needs. 2. Create a

1. Colors Influence Purchase Colors have a strong influence on consumers. They can lead someone to feel a specific emotion and impact the human mind. According to studies, red, yellow, pink, and green are the four top colors that stand out to consumers. This is important for designers to know

Branding For Startups – It Can Be Difficult Most times, branding advice is intended for more established companies. Many articles discussing branding successes only focus on large companies, too. Startup branding cannot compare to the same metrics as the mega companies. It is different because your audience will have no

How Do You Write Good B2B Content? It is crucial to ensure that all the content your business puts out is cohesive and working toward the same goal. Creating and sticking to a B2B content strategy is essential to survive a saturated market. The purpose of content is to: Educate

1. Offer a Strong Customer Experience Creating a strong post-purchase experience for your customers is crucial to increase customer retention. Marketing, sales, and service teams should all work together to provide the best customer service possible. Some strategies include speeding up your customer response time and giving customers access to

1. Promote Deals for the Entire Month Consumers are bombarded with choices to make during the holiday season. One way to be sure you are one step ahead of your competition is to offer special deals throughout the early weeks of November and have them run through the end of

1. Deliver Content and Experiences for Engagement The top priority objective in personalized marketing is to create and push out content and experiences that increase engagement. However, it is important to remember that the aim is not necessarily to reach the largest number of people but to encourage engagement within