Enjoy a collection of musings, deep thoughts and good times from our crew here at Foerstel.

doodles reimagined

telmo pieper reincarnates his childhood drawings as digital paintings:
the quirky line scribbles are reimagined as lifelike underwater animals, insects and architecture, each a bit awry in their structural and biological precision. ‪#‎nostlagia‬ ‪#‎doodles‬

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branding with color

How to Effectively Use Color When Branding
Did you know 93 percent of shoppers make purchase decisions based on color and visual appearance? With a stat like that, you better be picking the right colors for logos, websites, mailings, and other swag that comes from your business.

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.