Enjoy a collection of musings, deep thoughts and good times from our crew here at Foerstel.

The Role of Neuroscience in Branding

Neuroscience focuses on the workings of the brain and how it affects people’s behavior and how they think. Brands can take advantage of this research to figure out why people have an emotional response to some brands and not others.

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Recyclable materials

Reduce, Reuse, Confuse

Last year, the Consumer Brands Association (which, at the time, was known as the Grocery Manufacturers Association) released a report on the state of the

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Everipe Packaging

Everipe Packaging Spotlight

Everipe produces a unique line of blender-ready smoothie kits – freeze-dried fruits, superfoods, and nuts packaged to make a delicious, clean-eating solution in seconds. Most

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.