Choose Sustainable Materials Consider selecting materials for your packaging that can be reused or recycled. Choosing the material you use for packaging is important based

Emotive Branding Emotive brands come few and far between and are even less common than emotional brands. The difference between emotive and emotional brands is

Follow Your Fear Testing out something that you do not have experience with is a great way to get outside of your comfort zone. Trying

What is a Brand Advocate? Brand advocacy happens when consumers share their excitement for your business with others. There are many different types of ways

The Power of Intuition and Creativity Humans are not machines, and it is important to note this, especially regarding marketing. The purpose of marketing is

Why Use Twitter for Digital Marketing There are several different reasons why it might be important for your business to implement Twitter into your digital

Create Social Media Post Content Faster Creating creative and unique captions can be time-consuming, and difficult for many content creators. With the assistance of AI,

Consistency A style guide is used to clearly list the rules that go behind branding. Some of these rules extend to which fonts, colors, and

Virtual and Augmented Reality Virtual (VR) and Augmented (AR) reality are growing rapidly in the digital marketing world. There are several differences between Virtual Reality

Check out Sticker Mule to order custom stickers for your business! Buttons Creating a branded custom button is a great piece of marketing collateral that

What is Branding? Smaller businesses need to acknowledge that branding is not just for massive companies with huge budgets. Branding is especially important for smaller

Innovative Food Packaging Trends Research has proven that 72% of consumers would say that the packaging design of products influences their overall buying decisions. Therefore,

The Benefits of B2B Influencer Marketing One of the biggest benefits of implementing influencer marketing in your B2B strategy is that you will reach an

Understand the Trend It is crucial that you understand what the trend is you are thinking about joining in on before committing to it. Consider

What is Branding? Many think of branding as the colors, logos, design, and taglines that come to mind when thinking about a certain business. However,

Who is Your Customer? Begin your branding process by determining exactly who your ideal customer is. It is important to put in significant amounts of

Choosing a Name Selecting a name can be one of the more challenging tasks for companies. Choosing a strong name is key in setting your

Automation and Artificial Intelligence Artificial intelligence is continuing to have an increasing popularity in 2023. Artificial intelligence is an excellent tool for businesses to use