Your Branding is Inconsistent Consistency is one of the most important elements of branding. Consistency helps increase your consumer’s trust in your brand and clears

Visual Elements Written Contents The written content on your website are intended to portray the products and services you offer. It is important that your

Establish a Clear Brand Identity Strategy Social media is becoming the easiest and most convenient place for consumers to communicate with brands. Remember that when

Poor Content Quality Poor content quality is one of the biggest reasons your content execution plans fail. Ensure that your content is well-written and reaches

Foerstel is a skilled and experienced packaging design company located in Boise, Idaho. We specialize in strategic, research-based packaging design that disrupts the category and

The Rise of Social Media Over 4 billion people are active on social media across the globe, with continual growth projected. Businesses are familiar with

Prepare a Plan Having a well-developed website is key to the success of many businesses. Many times, a website is the first time a potential

How to Use Social Media for Market Research Industry Insights Using social media is a great way to assess industry trends as they’re happening. Instagram,

Short-form Video Content Short-form video content will continue to be critical in 2023 marketing. Tiktok, Instagram Reels, and Twitter Fleets are examples of where short

1. Be Omni-Channel Creating an omnichannel marketing strategy means implementing both in-person and digital marketing methods. Today’s consumers expect businesses to have in-person and online

Field Marketing Redefined Field marketing is a type of marketing that involves in-person meetings with various clients or potential customers. Due to the pandemic, many

Branding Makes Your Marketing a Lot More Effective You want your brand to be noticed because the more attention you bring in, the higher chances

What is Digital Marketing? Digital marketing occurs when a business promotes its product or service online. Digital marketing takes place through many different channels. Some

Do Not Clutter Your Homepage By creating a homepage that is clutter free, your visitors will be able to engage with your content and see

11 Strategies to Market to Gen Z Create Channel-Specific Content It is important to create content specifically for the channel you are posting on. Gen

Ecstatic Colors Bold colors are proven to help your product stand out in stores. If you notice that many brands within your sector are following

What Colors Should You Use with Your Company Branding The colors you choose for your branding must match your business’s personality and image. Here are

Designing An Effective Logo Logos are crucial in your brand for gaining brand recognition. Solidifying your logo and creating it intentionally is important because people