Filtered is Out. Real is In. Consumers can spot sales pitch content quickly and tend to steer clear and ignore creators who they feel are

Create an Effective Branding Strategy The first step in developing a strong brand strategy is creating a unique brand identity. You want your brand identity

Incorporate Diverse Characters Into Your Brand Personality Some of the biggest and most notable brands in the world have shown us that incorporating a memorable

The Basics of Packaging Design Packaging design is crucial in branding your products and must be taken seriously. Your design should be appealing and unique,

Skills Growth is the Answer to The Talent Challenge In 2023, businesses need to offer employees fulfilling work and provide them with opportunities to learn

Defining Your Brand It is important to understand that branding stretches beyond just a logo or tagline. Branding is the identity of your business and

1. Establishes Brand Identity All businesses must establish their brand identity to be successful. Creating a memorable and recognizable presence within the industry is crucial

Uplift Their Community Brands need to show up for the communities they are promoting to support. For example, many members of the LGBTQ+ community feel

Define Your Target Audience It is important to truly understand who your target audience is so you can create a branding strategy uniquely for them.

Emotional Marketing Strategies It is important for businesses to tap into emotional marketing because it can lead to stronger customer relationships and hopefully lengthen the

Add Your Heading Text HereSocial Media as a Customer Service Tool Businesses should be using social media as a customer service tool. Direct messages are

Websites Make Your Freelance Business Look Professional Creating a personal website makes you stand out from the competition more than any resume could. Launching a

AI Technology Businesses are consistently searching for faster ways to produce better services, especially as consumers’ expectations for personalized elements increase. Consider adopting AI-based tools

The Rising Importance of Authenticity in Marketing Authenticity can be what makes or breaks a brand in today’s market. Studies show that Millenials and Gen

Consistency in Design It is crucial that your product packaging is consistent with your branding. This consistency includes color, font choice, images, and all the

Read Customer Feedback It is crucial to have a strong understanding of what your customers and potential customers think of your product. Having your finger

Understanding Color Psychology Businesses can influence consumers’ emotions through the use of color. Color psychology refers to the correlation between hues and human behavior. Designers

Begin with Current Buyer Personas and Audience Reach Create a plan to research your audience. Video advertising requires a strong understanding of an audience to