Enjoy a collection of musings, deep thoughts and good times from our crew here at Foerstel.

Big Idaho Potato Hotel

Building a six-ton potato on a trailer to tour the country seems crazy. But making the world’s first Big Idaho® Potato Hotel seems even crazier.

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McCormick Center NRA 2019

Foodservice Trends 2019

We sent resident foodie, Linda Whittig, to the National Restaurant Association (NRA) show in Chicago last week to meet up with clients, new and old,

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The Psychology of Color

View Infographic Download According to marketing psychology, colors have a definite, positive impact on the purchase intention of a consumer.This effect can be observed when

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Meet David Vincent

Where someone has been, and the things they’ve seen, definitely influences design. In this profile of art director, David Vincent, he talks about his time

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What Makes People Buy Organic

According to the OCEAN marketing theory, organic foods display two main personality traits: naturalness and authenticity. The OCEAN theory was developed to describe human personalities: O – Openness to Experience | C – Conscientiousness | E – Extroversion | A – Agreeableness | N – Neurothicism.

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While many jigsaw junkies enjoy making order out of chaos, Vancouver-based artist Tim Klein breaks the rules by playing the game his own creative way.

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nomadic, modular structure

UK-based artist and designer Hannah Waldron, has steadily been expanding her textiles practice through a multifaceted career involving exhibitions, research projects, teaching and design collaborations.

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out of this world

Spotted an ad we designed for our client Pacific Woodtech Corporation in the August 2018 edition of The Merchant Magazine, a monthly magazine for lumber

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crystal clear

Carly Waito’s paintings are so crystal clear you have to take a second (or third) look to make sure they are not photos. They’re all

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New Face

Summer is ramping up in Boise and while our garden continues to grow we also are experiencing overall growth within Foerstel and well on our

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.