
Influencer Marketing Trends to Watch in 2023
Filtered is Out. Real is In. Consumers can spot sales pitch content quickly and tend to steer clear and ignore creators who they feel are
Enjoy a collection of musings, deep thoughts and good times from our crew here at Foerstel.
Filtered is Out. Real is In. Consumers can spot sales pitch content quickly and tend to steer clear and ignore creators who they feel are
Create an Effective Branding Strategy The first step in developing a strong brand strategy is creating a unique brand identity. You want your brand identity
Incorporate Diverse Characters Into Your Brand Personality Some of the biggest and most notable brands in the world have shown us that incorporating a memorable
The Basics of Packaging Design Packaging design is crucial in branding your products and must be taken seriously. Your design should be appealing and unique,
Skills Growth is the Answer to The Talent Challenge In 2023, businesses need to offer employees fulfilling work and provide them with opportunities to learn
Defining Your Brand It is important to understand that branding stretches beyond just a logo or tagline. Branding is the identity of your business and
1. Establishes Brand Identity All businesses must establish their brand identity to be successful. Creating a memorable and recognizable presence within the industry is crucial
Uplift Their Community Brands need to show up for the communities they are promoting to support. For example, many members of the LGBTQ+ community feel
Define Your Target Audience It is important to truly understand who your target audience is so you can create a branding strategy uniquely for them.
Emotional Marketing Strategies It is important for businesses to tap into emotional marketing because it can lead to stronger customer relationships and hopefully lengthen the
Add Your Heading Text HereSocial Media as a Customer Service Tool Businesses should be using social media as a customer service tool. Direct messages are
Websites Make Your Freelance Business Look Professional Creating a personal website makes you stand out from the competition more than any resume could. Launching a
AI Technology Businesses are consistently searching for faster ways to produce better services, especially as consumers’ expectations for personalized elements increase. Consider adopting AI-based tools
The Rising Importance of Authenticity in Marketing Authenticity can be what makes or breaks a brand in today’s market. Studies show that Millenials and Gen
Consistency in Design It is crucial that your product packaging is consistent with your branding. This consistency includes color, font choice, images, and all the
Read Customer Feedback It is crucial to have a strong understanding of what your customers and potential customers think of your product. Having your finger
Understanding Color Psychology Businesses can influence consumers’ emotions through the use of color. Color psychology refers to the correlation between hues and human behavior. Designers
Begin with Current Buyer Personas and Audience Reach Create a plan to research your audience. Video advertising requires a strong understanding of an audience to
Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.
He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.
An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.
One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.