Enjoy a collection of musings, deep thoughts and good times from our crew here at Foerstel.
1. Deliver Content and Experiences for Engagement The top priority objective in personalized marketing is to create and push out content and experiences that increase
Create an Effective Site Structure A well-structured site makes it easier for search engines to locate relevant content, improving your SEO rankings. Implementing meta descriptions
Transparency Transparency is crucial, especially in the beginning stages of your project. You never want your client to feel unsure about what you are doing
Website Design Affects Your Reputation Most of the time, your website will be the first impression consumers have of your business. Consumers who see a
1. Hashtags Targeted hashtags help continue the conversation around your campaign. These conversations become valuable when you use them in your PR efforts. Strong hashtags
1. Do Your Research It is essential to define your brand in your specific industry. Understanding your competition is the first step you need to
Content Marketing Content marketing is popular because audiences prefer to gather all the available information before continuing with their purchase. Sharing articles and videos is
Responsive Web Design Adaptable sites score higher in search engine rankings. Google considers many things when ranking websites, but responsiveness is one of the elements
1. Update Your Logo Your logo is one of the most important pieces to your brand. When customers think about your brand, most of the
Revolution vs. Evolution – Choosing the Path for Your Brand Launching a brand review is essential in gathering all the main elements of your branding
Targeting and Testing Selecting the correct target audience is crucial at the start of any campaign. Marketers can use tools to target specific geographic locations,
B2B Marketing Plan It is important to acknowledge that a B2B marketing plan is not just a resource for the marketing department. This document must
Not Hiring a Digital Marketing Agency Could Cost You More Many companies avoid hiring a marketing agency because they fear the cost. However, bringing in
The Main Goal of Personal Branding Personal branding begins with creating a brand identity. Within the brand identity, logos, slogans, and symbols that represent the
Pay Attention to What the Business Needs Throughout time, B2B marketing has been logic-based. However, many business buyers want their personal experience to be similar
Target Audience When designing food packaging, ask yourself who you are designing for. This will help you narrow down your audience and identify the elements
Analytics vs. Insights Analytics and insights are typically used interchangeably, even though they should not be. Analytics organize and examine data, whereas insights take it
Know Your Audience It is crucial for your branding to connect with your audience. Before understanding what connects with your audience, you need to know
Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.
He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.
An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.
One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.