Blog

Enjoy a collection of musings, deep thoughts and good times from our crew here at Foerstel.

shape your environment

Your professional environment includes more than just where you sit and who you interact with; your mental space is an equally important part of who you are as a creative and where you’re headed.

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bottling design

It’s no secret that America’s love affair with soda is ending. Soda sales have declined steadily over the past nine years, and there is no

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the unlikely alphabet

Typography Made Of Everything But Ordinary Ink IN THE TYPOGRAPHIC UNIVERSE, DESIGNERS STEVEN HELLER AND GAIL ANDERSON PRESENT ALPHABETS MADE FROM THE UNLIKELIEST OF MATERIALS.

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branding with color

How to Effectively Use Color When Branding
Did you know 93 percent of shoppers make purchase decisions based on color and visual appearance? With a stat like that, you better be picking the right colors for logos, websites, mailings, and other swag that comes from your business.

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.

 

He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.

 

An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.

 

One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.