Enjoy a collection of musings, deep thoughts and good times from our crew here at Foerstel.

bee free honee

Bee populations have been dying at a rate which the US government says is economically unsustainable. Honey bees pollinate plants that produce about a quarter

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danger zone

It’s instantly recognizable and etched into the public consciousness, but we had no idea about the colorful history behind the trefoil – the symbol for radioactivity. For the inside scoop, check out this piece by Interbrand Australia’s executive creative director Chris Maclean:

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color book

271 years before Pantone, an artist mixed and described every color imaginable in an 800-page book.

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exxon by loewy

Use of the Esso trademark was restricted in the United States, so Standard Oil of New Jersey (Jersey Standard) hired renowned industrial designer Raymond Loewy

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alluring sibu

Our client Sibu Beauty made Allure’s Top 8 Superfoods for Gorgeous Skin and Hair. According to the experts over at Allure: “Nutritionists swear by omega-7s

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.