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What is Growth Strategy A complete and effective growth strategy includes several factors, including:  Business goals Staff Offered products Tactics for growth goals Customers Types of Business Growth Strategies Market Penetration Market penetration includes selling your pre-existing products to the current market. Market Expansion Market expansion means selling your existing

1. If You Can’t Send Good Emails, Send Nothing Sending emails that do not connect with your audience hurts your bottom line. Wasting customers’ time and energy by sending them an email that does not resonate with them will decrease the chance of them buying from you in the future.

1. Add an Updated Section The simplest way to update older content is to add a quick update. For example, if there is a well-performing blog post on your website and all the information in the copy remains applicable, add a disclaimer or note at the bottom or top of

1. Page Speed The loading speed is the first impression a viewer will have of a website. Studies show that if a website does not load within six seconds of a viewer visiting, they will click the back button and leave the site.  2. The Use of Videos Videos are

Defining Your Identity A brand identity encompasses all your visuals and relates to a larger personality. Everything that falls within a brand identity should inform the design. Researching a demographic and learning more about what appeals to them is essential to ensure you reach the right audience. Developing Your Identity

The Business Benefits of Storytelling Storytelling creates an emotional connection between a company and its customers. Successful storytelling increases audience engagement for the brand, which drives conversion and growth.  Bestseller Versus Tall Tale Many brands struggle to create content that resonates with their audience. Although many companies tell great stories,

The Competition Problem Competition is a commonly discussed topic in the world of business. There are multiple different ways competition can take away from your marketing strategy. Still, there are three main issues: Higher Costs Typically when going head-to-head with a competitor, costs are higher in terms of time and

1. Use Social Media to Your Advantage Social media advertising is a great tool that allows businesses to reach a much wider audience. Through social media advertising, companies can target: Specific demographics Interests Personalities When used successfully, social media advertising will open up businesses to new customers and opportunities for

1. Set Realistic Goals and Expectations for Yourself and Your Business Constantly putting pressure on yourself to reach specific unachievable goals will inevitably add more stress and anxiety to your life. Taking some time to set realistic goals helps put things into perspective and breaks down projects to feel less

1. Optimizing for New Keywords It is essential to optimize and re-optimize content on your website to improve its organic search rankings. While optimizing content is important, it is critical to be careful about the type of content you change on the page. It is possible to hurt your rankings

1. Leverage Your Platform For Change “Consumers view brands as an extension of themselves.” Because of this, brands must be clear about what causes they stand behind. Research has shown that 87% of Gen Z tend to be loyal. This loyalty is earned by companies intentionally establishing trust with their