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1. You’re Trying to Close the Deal too Fast Strong marketing strategies recognize that it is essential to think long-term. Rushing to close a deal may come off to customers as disingenuous. Some of the most impactful marketing campaigns are those that educate or inspire. 2. You Aren’t Getting a

Define Your Brand Voice and Make it Unique One way to help develop your brand is to imagine it as a person. Some questions to ask include: How do they react to sensitive topics?  How are they? Do they tend to be shy or want to be the center of

Consistency Creates Trust Brands need to establish credibility and trust to be successful. Building this type of trust takes time and a consistent effort from the brand and company. It is not difficult for brands to make a great first impression, but it is more challenging to maintain this impression

How to Achieve Attractive Eye-Catching Product Packaging What some consider to be beautiful packaging, others may not agree. Package design varies between target markets and audiences, yet there are some similarities that are consistent to keep in mind. Align Packaging with Your Brand Identity Package design needs to remain consistent

Urgent vs. Important The past few years have caused consumers to think a lot about how human activities impact the planet. As a result, consumers are more adamant than ever about the importance of brands being transparent and intentional about their environmental commitments.  Making Recycling Easier The lack of understanding

Why Web Design and Web Development Having an online presence is becoming one of the most important ways companies gain clients and new customers. Every business should have an online presence, but it should also be important for it to be visually appealing. What is Web Design? Web design encompasses

From Branding to Design A brand is made up of characteristics of a product or service and the emotions that surround the brand. The combination of emotions evoked and material elements are what makes a brand. Design is at the core of brands and branding and is what makes them

Creative trends are a necessary step businesses need to follow to stand out and emotionally connect with their customers. Here are four objectives that come with using creative trends in your strategy. 1. Grow Brand Awareness Making the right first impression when working towards gaining your audience’s attention is the

What is Content Marketing? Content is essential to business success. It encourages customer loyalty and confidence in your brand, promotes your products, and puts your marketing strategies into action. Content marketing uses quality information-rich content to increase visitors to your website, bringing in sales, subscriptions, reviews, etc. Examples of Content:

Digital Marketing and Privacy Digital marketers use to rely on third-party cookies to produce highly-targeted ads. Cookies allow the software to collect sensitive customer data based on extremely specific information. Unfortunately, this strategy inevitably leads to privacy risks and a decrease in trust from the public.  In the past few

What is Branding? The American Marketing Association defined branding as a, “name, term, design, symbol or any other feature that identifies one seller’s goods or services as distinct from those of other sellers.” A brand represents how your audience feels when they see elements of your brand identity. How Branding

Go Where Your Customers Are Instead of maintaining a solid presence on all social media platforms, it is more beneficial to focus on the platforms your customers are on.  Develop Your Content Pillars Before posting on a social platform, small businesses need to create a social media content strategy. To