Blog

Enjoy a collection of musings, deep thoughts and good times from our crew here at Foerstel.

Growth of Automation in Web Development Automation is continuing to gain speed in the web development world aided by many different platforms created to help automate certain areas within the development process. Some of these automation tools include: Generators Frameworks Libraries Specific platforms Benefits of Automation in Web Development One

1. Value Sizes Due to the increase of inflation and economic uncertainties paired with supply chain delays, consumers are more inclined than ever to consider how the variation of packaging sizes can make the product more affordable and align with the customer’s value-for-money needs. As a result, larger packaging is

Understanding Your Target Audience It is crucial to have a strong understanding of who your target audience is in your marketing strategy. This extends into social media marketing as well. First, you want to identify your audience. Look into demographics such as age, gender, income, location, and education status. Consider

1. Create Valuable Content Creating high-quality content at a lesser frequency is more valuable than producing tons of low-quality content. Content that is high quality means that it is relevant, engaging, and packed with information. It is crucial to understand your audience and what they want to see when you

Branding Signifies Your Intent Branding is how your business communicates to the consumers. Branding shows that your company is committed and serious about following through on your business offerings. Your core values and mission should be easily identifiable in your branding. Determine ways to articulate what your company stands for

Do a Personal Branding Shoot To conduct a personal branding shoot, you will want to collect a group of photos that will help give the viewer an inside look at who you are and why you are different than others within your business space. These shoots can help you create

Unique Identity Creating our web design custom, instead of using a template, will help your business stand out from the competition. When choosing a template for your website, it can be fairly restrictive in terms of the way it will look or function, whereas in a custom template, it can

Strong Product Images It is essential to use strong product images in your marketing materials. Taking and using high-quality images is a great way to increase sales and build your consumer’s trust. Consider investing in high-quality equipment to take pictures or bring in a professional to help you. There is

Filtered is Out. Real is In. Consumers can spot sales pitch content quickly and tend to steer clear and ignore creators who they feel are trying to sell them something rather than forming a genuine connection. Research proves that the engagement numbers will remain high on Tiktok because the content

Create an Effective Branding Strategy The first step in developing a strong brand strategy is creating a unique brand identity. You want your brand identity to portray your business’ values and mission in a way that the consumers will remember. To differentiate your brand from the competition, it is important

Incorporate Diverse Characters Into Your Brand Personality Some of the biggest and most notable brands in the world have shown us that incorporating a memorable mascot into packaging design has proven successful. Think of the Pillsbury Doughboy or Tony the Tiger from Kellogg’s. Incorporating these characters into your packaging design

The Basics of Packaging Design Packaging design is crucial in branding your products and must be taken seriously. Your design should be appealing and unique, but must also be functional. The goal is for your consumers to recognize your brand by looking at your packaging design. Understanding Material Choice in

Book a Consultation
Tell us about yourself
Send Us A Message
Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.

 

He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.

 

An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.

 

One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.