Enjoy a collection of musings, deep thoughts and good times from our crew here at Foerstel.

1983 apple gift catalog

In the 1980′s Apple was putting out some seriously cool stuff. We’ve seen evidence of it before with Apple’s 1986 clothing line and now with

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in defense of skeuomorphism

Fast Company writer Austin Carr recently interviewed a former senior UI designer at Apple who describes among other things, one particular memory of receiving criticism

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the power of helvetica

Using an interview from the movie Helvetica, designer Evan Shuster creates a simple yet powerful video describing the attributes and characteristics of the font.

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award-winning innovation

Our client, Lighting Science Group had quite an impressive week at this year’s LIGHTFAIR International conference, taking home the top LIGHTFAIR International 2012 Judge’s Citation

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I had the opportunity to attend the National Restaurant Association (NRA) food show for the first time this year and it was a little slice

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we've only just begun

Remember The Carpenters’ lovesick melody “We’ve Only Just Begun?” So many roads to choose We’ll start out walkin’ and learn to run And yes, we’ve

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.