Enjoy a collection of musings, deep thoughts and good times from our crew here at Foerstel.

The Psychology of Color

View Infographic Download According to marketing psychology, colors have a definite, positive impact on the purchase intention of a consumer.This effect can be observed when

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What Makes People Buy Organic

According to the OCEAN marketing theory, organic foods display two main personality traits: naturalness and authenticity. The OCEAN theory was developed to describe human personalities: O – Openness to Experience | C – Conscientiousness | E – Extroversion | A – Agreeableness | N – Neurothicism.

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.