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Understanding Color Psychology Businesses can influence consumers’ emotions through the use of color. Color psychology refers to the correlation between hues and human behavior. Designers use color as a tool to help influence their audience. Your color choice on your packaging, logo, and branding is important and will play a

Begin with Current Buyer Personas and Audience Reach Create a plan to research your audience. Video advertising requires a strong understanding of an audience to ensure you are drawing their attention and keeping them engaged. You can begin by going off the demographic research you have on hand that you

Determine Where Conversions Are Falling Short Growth marketing focuses on creating and increasing conversion opportunities at each stage in the pirate funnel. The six steps in the pirate funnel include: Awareness Acquisition Activation Retention Revenue Referral Growth marketing aims to move as many leads as possible from start to finish

Prioritizing Desktop Over Mobile 65% of all web traffic comes through a smartphone or tablet, with the percentage increasing yearly. Because the great majority of web traffic is done over a smartphone, your website must be optimized first for mobile. Most users believe a website should be equally as well-built,

Your Branding is Inconsistent Consistency is one of the most important elements of branding. Consistency helps increase your consumer’s trust in your brand and clears up any misconceptions. Your logos, colors, and font choice are examples of branding elements that must be consistent across all channels. Your Branding No Longer

Visual Elements Written Contents The written content on your website are intended to portray the products and services you offer. It is important that your written content is memorable and concise. Your written content must intertwine well with your web design. Colors The colors on your website must be cohesive

Establish a Clear Brand Identity Strategy Social media is becoming the easiest and most convenient place for consumers to communicate with brands. Remember that when consumers are upset, they want to feel heard and look for the easiest channel to talk to someone about it. Meet your customers where they

Poor Content Quality Poor content quality is one of the biggest reasons your content execution plans fail. Ensure that your content is well-written and reaches your target audience. You need to take the time to put this kind of research behind your content to perform well. If your content is

Foerstel is a skilled and experienced packaging design company located in Boise, Idaho. We specialize in strategic, research-based packaging design that disrupts the category and engages your customer, compelling them to learn more about your product and driving purchase. Learn more about our packaging design services here! Creative Displays of

The Rise of Social Media Over 4 billion people are active on social media across the globe, with continual growth projected. Businesses are familiar with the world of social media, as many think it plays an integral part in their marketing. Many marketers say that social media is among the

Prepare a Plan Having a well-developed website is key to the success of many businesses. Many times, a website is the first time a potential customer has contact with your business.The first step is to recognize and acknowledge the areas where your website needs improvement. When piecing your website plan

How to Use Social Media for Market Research Industry Insights Using social media is a great way to assess industry trends as they’re happening. Instagram, Facebook, and LinkedIn are all great resources for noticing trends and the changes they may take on. Although these platforms are useful, video content cannot