Blog
Enjoy a collection of musings, deep thoughts and good times from our crew here at Foerstel.
Short-form Video Content Short-form video content will continue to be critical in 2023 marketing. Tiktok, Instagram Reels, and Twitter Fleets are examples of where short video content can be the most successful. Even if your company is not entirely prepared to fully commit to Tiktok, video content should still be
1. Be Omni-Channel Creating an omnichannel marketing strategy means implementing both in-person and digital marketing methods. Today’s consumers expect businesses to have in-person and online shopping opportunities. Especially for small businesses, it is important to combine both of these methods in one. 2. Set the Holiday Mood Most shoppers during
Field Marketing Redefined Field marketing is a type of marketing that involves in-person meetings with various clients or potential customers. Due to the pandemic, many field marketing opportunities have become virtual experiences. Many companies have continued to keep their events virtual. The biggest key to being successful in field marketing
Branding Makes Your Marketing a Lot More Effective You want your brand to be noticed because the more attention you bring in, the higher chances your business will have to increase conversion rates. You Can Attract Better Customers You want your customers to come to a place where they do
What is Digital Marketing? Digital marketing occurs when a business promotes its product or service online. Digital marketing takes place through many different channels. Some of these channels include: Email SEO Social media Pay-per-click (PPC) advertising Marketers need to understand how each of these channels work and how they can
Do Not Clutter Your Homepage By creating a homepage that is clutter free, your visitors will be able to engage with your content and see your products efficiently. If your home page is cluttered with excess information or too many busy distractions, there is a greater chance that they will
11 Strategies to Market to Gen Z Create Channel-Specific Content It is important to create content specifically for the channel you are posting on. Gen Z is on top of what is going on with each platform, so it is important to show that you know how platforms function uniquely.
Ecstatic Colors Bold colors are proven to help your product stand out in stores. If you notice that many brands within your sector are following this idea of using bright colors, you may have to take it one step further. Ecstatic colors are highly saturated and use neon to appear
What Colors Should You Use with Your Company Branding The colors you choose for your branding must match your business’s personality and image. Here are three tips to keep in mind when choosing colors. Choose colors that reflect your company’s personality. Consider your business’ image. Think about competing brands. What
Designing An Effective Logo Logos are crucial in your brand for gaining brand recognition. Solidifying your logo and creating it intentionally is important because people will be able to recognize your business at a glance. Be Consistent With The Experience Consumers will not do business with inconsistent companies. Therefore, building
What is Machine Learning? Machine learning is a type of artificial intelligence that uses predictive modeling based on historical data. This type of artificial intelligence pulls valuable information from structured data so you can make trend and behavior predictions. Machine Learning Applications in Marketing When implemented correctly, machine learning has
Email Marketing Email marketing is a powerful tool that helps businesses expand their brands. If a new visitor joins your email list, you will be able to contact them efficiently and highlight how your company can help them. If done correctly, the results of email marketing will speak for themselves.
