Blog

Why Does Sustainability Matter? In today’s world, consumers demand businesses to be environmentally conscious. This demand for sustainable products means that all generations are willing to pay higher prices for products that align with these values. The definition of sustainability varies by industry. For the beauty packaging industry, environmental sustainability

An attractive website helps your brand stand out from the competition. It should draw in existing visitors along with potential customers. Having an idea about the current design trends comes in handy to keep your site fresh and relevant. Below are six web design trends that designers anticipate to drive

Here are seven of the biggest causes of stress digital marketers face, along with some tips and tricks on how to deal with them. Measuring Metrics The Stress Measuring metrics in itself is not the stressful part. Instead, the stress of metrics comes in two forms. The results Campaigns with

Step 1: Know the Significance of Having a Good Website It is essential to know the significance of having a good website design as it is the first impression users will have on your entire website. Typically, poorly designed websites cause new and potential customers the most frustration. If a

10 Metrics for Measuring ROI of Digital Marketing Unique Monthly Visitors This specific metric shows the number of monthly visitors your website receives. You can then count the number of visitors via paid, social market, and organic, then measure the value each brings from this metric. Cost per Lead (CPL)

Three Main Packaging Components: Functionality Functionality is one of the most critical elements in successful packaging. Containers should be able to serve the purpose they are intended for. For example, they should keep hot foods hot, cold foods cold, and messy foods contained.  One trend Foodservice IP identified was the

What is Artificial Intelligence (AI)? AI systems are typically designed to mimic human behavior. Sometimes, they can even be challenging to distinguish from humans themselves. For example, AI can be used to answer customer service questions or automatically fill out forms. AI compares to general human intelligence that is exhibited

What is Organic Content? Organic social media content is any free content shared on social media channels. This type of content is available to be seen by anyone who follows particular hashtags, follows you, or is a follower of anyone who shares your content.  Unfortunately, organic search numbers are declining

14 Ways Marketers Optimize a Brand for the Digital Space Do an SEO Audit and a Media Audit Utilizing keywords and search terms to optimize SEO and pairing those efforts with paid campaigns will help improve both the brand and sales. Produce Content That Resonates Creating content that resonates with

Why Social Media? Social media has been around for over two decades, but up until the past few years, brands have not known how to use it to its full potential. However, as more and more companies learn about the value of social media, it is becoming a priority for

Create a Cohesive Brand Identity A strong brand strategy is essential to the success of any business, and graphic design is a crucial part of that strategy. Good graphic design differentiates a company from its competition and helps to build a recognizable brand. Create Powerful Marketing Materials Typically, marketing campaigns

Digital Marketing Defined Digital marketing is the advertising and promotion of businesses and their brands via digital media channels.  Digital media includes: Websites Radio Social media Television Mobile Billboards Transit signs  With items such as QR codes, URL landing pages, and web banner directories, traditional marketing typically always has connections